{"id":5049,"date":"2021-03-11T10:57:44","date_gmt":"2021-03-11T09:57:44","guid":{"rendered":"https:\/\/fagbladetkosmetik.dk\/?p=3467"},"modified":"2021-03-11T10:57:44","modified_gmt":"2021-03-11T09:57:44","slug":"status-paa-e-handlen","status":"publish","type":"post","link":"https:\/\/compellerawesome.dk\/kosmetik\/status-paa-e-handlen\/","title":{"rendered":"Status p\u00e5 e-handlen"},"content":{"rendered":"<p><strong>Corona-\u00e5ret 2020 b\u00f8d p\u00e5 store udsving i forbruget, og nu er e-handelstallene gjort op.<\/strong><\/p>\n<p>E-handelsrapporten fra NETS og E-handelsanalysen fra Dansk Erhverv fort\u00e6ller om \u00e6ndrede forbrugsvaner, \u00f8get forbrug og rekordoms\u00e6tning.<\/p>\n<p>If\u00f8lge e-handelsrapporten fra NETS har hver fjerde dansker handlet dagligvarer p\u00e5 nettet i 2020. Sammenlagt har danskerne k\u00f8bt dagligvarer online for 10,8 mia. kroner. NETS melder dog om en samlet nethandels-nedgang i 2020, hvilket skyldes rejsebranchens nedlukning, idet rejsebranchen normalt st\u00e5r for en stor del af online-handlen. &#8220;Overordnet har dansk e-handel klaret sig ekstremt godt i 2020, og antallet af transaktioner har v\u00e6ret h\u00f8jt, men frav\u00e6ret af forbrug p\u00e5 charterrejser taler sit tydelige sprog, n\u00e5r det samlede bel\u00f8b g\u00f8res op,&#8221; fort\u00e6ller Tanja Oda S\u00f8rensen, der er marketing manager hos NETS.<\/p>\n<p>Den fulde unders\u00f8gelse fra NETS bliver tilg\u00e6ngelig fra 16. marts 2021.<\/p>\n<p><strong>E-handelsanalysen melder om rekord\u00e5r<br \/>\n<\/strong>Coronakrisen p\u00e5virkede dansk e-handel med store udsving og \u00e6ndrede forbrugsvaner i 2020. Nye forbrugere og \u00f8get forbrug i flere kategorier gav en v\u00e6kst p\u00e5 6% og ny rekordoms\u00e6tning p\u00e5 154 mia. kroner, melder Danske Erhverv i den nyligt udsendte e-handelsanalyse.<\/p>\n<p>Kontrasterne mellem kategorierne er tydeligst i dagligvarebranchen og oplevelsesindustrien. Dagligvaresalget p\u00e5 nettet har under krisen f\u00e5et et gennembrud og er g\u00e5et fra at udg\u00f8re 4% af det samlede forbrug i 2019 til at udg\u00f8re 6% af det samlede forbrug i 2020.<\/p>\n<p>Forbruget et flyttet fra nogle kategorier til andre i forhold til 2019:<\/p>\n<figure id=\"attachment_3469\" aria-describedby=\"caption-attachment-3469\" style=\"width: 643px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2021\/03\/Forbrugerandele.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-3469 size-full\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2021\/03\/Forbrugerandele.jpg\" alt=\"\" width=\"643\" height=\"633\" \/><\/a><figcaption id=\"caption-attachment-3469\" class=\"wp-caption-text\">Kilde: Dansk Erhverv E-handelsanalysen 2020<\/figcaption><\/figure>\n<p>P\u00e5 listen over de st\u00f8rste netbutikker ligger Matas nu nr. 2, og ogs\u00e5 udbydere af personlig pleje som fx Magasin, Med24 og webapoteket er p\u00e6nt repr\u00e6senteret p\u00e5 listen:<\/p>\n<figure id=\"attachment_3472\" aria-describedby=\"caption-attachment-3472\" style=\"width: 643px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2021\/03\/Stoerste-netbutikker.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-3472 size-full\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2021\/03\/Stoerste-netbutikker.jpg\" alt=\"\" width=\"643\" height=\"601\" \/><\/a><figcaption id=\"caption-attachment-3472\" class=\"wp-caption-text\">Kilde: Dansk Erhverv E-handelsanalysen 2020<\/figcaption><\/figure>\n<p>Som det ses af tallene er de udenlandske netbutikker Amazon og Wish g\u00e5et tilbage i 2020 i forhold til 2019. &#8220;V\u00e6ksten i danskernes forbrug i udenlandske netbutikker har i flere \u00e5r v\u00e6ret st\u00f8rre end i de danske, og det har v\u00e6ret alvorlig malurt i b\u00e6geret. Derfor er det en rigtig god nyhed, at udviklingen nu er vendt. Der er flere grunde til det, men den vigtigste er, at de danske netbutikker g\u00f8r det hamrende godt. De fortjener stor ros,&#8221; udtaler Niels Ralund, e-handelsdirekt\u00f8r i Dansk Erhverv.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corona-\u00e5ret 2020 b\u00f8d p\u00e5 store udsving i forbruget, og nu er e-handelstallene gjort op. E-handelsrapporten fra NETS og E-handelsanalysen fra Dansk Erhverv fort\u00e6ller om \u00e6ndrede forbrugsvaner, \u00f8get forbrug og rekordoms\u00e6tning. If\u00f8lge e-handelsrapporten fra NETS har hver fjerde dansker handlet dagligvarer p\u00e5 nettet i 2020. Sammenlagt har danskerne k\u00f8bt dagligvarer online for 10,8 mia. kroner. NETS [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":4527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[510,164,690,189,155,539,691,513],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Status p\u00e5 e-handlen - Fagbladet Kosmetik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compellerawesome.dk\/kosmetik\/status-paa-e-handlen\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Status p\u00e5 e-handlen - Fagbladet Kosmetik\" \/>\n<meta property=\"og:description\" content=\"Corona-\u00e5ret 2020 b\u00f8d p\u00e5 store udsving i forbruget, og nu er e-handelstallene gjort op. 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