{"id":5031,"date":"2021-01-07T20:42:51","date_gmt":"2021-01-07T19:42:51","guid":{"rendered":"https:\/\/fagbladetkosmetik.dk\/?p=3123"},"modified":"2021-01-07T20:42:51","modified_gmt":"2021-01-07T19:42:51","slug":"comfort-dufte-i-corona-tider-del-46","status":"publish","type":"post","link":"https:\/\/compellerawesome.dk\/kosmetik\/comfort-dufte-i-corona-tider-del-46\/","title":{"rendered":"Comfort-dufte i corona-tider, del 4:6"},"content":{"rendered":"<p><em>2020 var \u00e5ret, hvor meget gik anderledes end planlagt \u2013 lanceringer blev udsat p\u00e5 grund af coronaen, som i sit k\u00f8lvand har bragt \u00e6ndrede indk\u00f8bs- og forbrugsm\u00f8nstre, der vil pr\u00e6ge tiden frem. Men hvor stor en rolle spiller parfume overhovedet, hvis vi bare skal holde os hjemme det meste af tiden?<\/em><\/p>\n<p><em>Artikel fra Fagbladet Kosmetik (november 2021) \u2013 af Helle Forum<br \/>\n<\/em><em>\u2026fortsat fra <a href=\"https:\/\/fagbladetkosmetik.dk\/comfort-dufte-i-corona-tider-del-36\/\" target=\"_blank\" rel=\"noopener\">del 3:6<\/a> den 6. januar 2021<\/em><\/p>\n<p>Vi har talt med Josephine Vornefeld, kreativ chef\/manager parfymer, Parfusale AB, Givaudan-partner i Norden, om coronaens p\u00e5virkning af parfumemarkedet. Hun fort\u00e6ller:<\/p>\n<p>\u201dCorona-problematikken har ramt Fine fragrance-markedet h\u00e5rdt. Duftindustrien befinder sig i et nyt landskab, som b\u00e5de vil p\u00e5virke lanceringer og k\u00f8bsmotivationen. Det vil kr\u00e6ve tilpasninger af spillerne p\u00e5 markedet. At tiltr\u00e6kke kunder bliver sv\u00e6rere med den sociale distance. Man kan antage, at kunderne vil v\u00e6re mere tilbageholdende med at pr\u00f8ve noget, de ikke kender i forvejen. Det vil kr\u00e6ve sit b\u00e5de af m\u00e6rkerne og af butikspersonalet.<\/p>\n<p>Det digitale univers vil formodentlig blive afg\u00f8rende i introduktionen af nye dufte og til opbygning af m\u00e6rkebevidsthed. Flere og flere forbrugere bev\u00e6ger sig over i online-k\u00f8b. Social media vil derfor f\u00e5 en stigende rolle. Aktiviteter p\u00e5 tv\u00e6rs af mange kanaler bliver en vigtig faktor for at n\u00e5 kunderne. Sampling m\u00e5 ske p\u00e5 nye m\u00e5der \u2013 m\u00e5ske vil vi se sampling p\u00e5 abonnementsbasis?<\/p>\n<p>Forbrugeren f\u00e5r nye prioriteter, og m\u00e6rkerne m\u00e5 tilpasse sig efter det. Fine fragrance-markedet var allerede g\u00e5et en afmatning i m\u00f8de inden corona, m\u00e5ske p\u00e5 grund af overm\u00e6tning som f\u00f8lge af for mange lanceringer. Mange kunder vil nok fremover overveje, om de virkelig beh\u00f8ver produktet? Den bevidste forbruger er ikke en ny trend, men vil nok blive endnu mere betydningsfuld fremover.<\/p>\n<p>Vi ser ogs\u00e5 en v\u00e6kst for home scents-kategorien. Forbrugerne f\u00e5r behov for at skabe en wellness-zone derhjemme \u2013 et afslappende og beroligende milj\u00f8, hvor de kan f\u00f8le sig trygge.<\/p>\n<p>Endelig tror vi p\u00e5, at vi vil se mere til \u201ddufte med funktion\u201d. Dufte, der beskytter, beroliger, giver energi, fremmer s\u00f8vn er noget, vi vil komme til at se mere til i fremtiden,&#8221; slutter Josephine Vornefeld.<\/p>\n<p><strong>DUFTTRENDS:<\/strong><\/p>\n<p><strong><u>K\u00f8n ikke afg\u00f8rende<br \/>\n<\/u><\/strong>Lige s\u00e5 stille kan det virke som om, at der ikke l\u00e6ngere er samme slagkraft og identitet i at erkl\u00e6re sig for \u201dunisex\u201d eller \u201domnisex\u201d. Mange dufte er stadig, hvad man kan kalde meget \u00e5bne i deres seksuelle orientering, men m\u00e5ske handler det mest af alt om, at det ikke er s\u00e5 vigtigt at deklarere sig p\u00e5 forh\u00e5nd. I stedet kan det n\u00e6rmere v\u00e6re blevet en naturgiven ting, at den n\u00e6se, der skal k\u00f8be duften, selv bestemmer, om den finder duften passende eller ej. S\u00e5 mange f\u00f8ler sig fortsat godt hjemme her.<\/p>\n<p><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2021\/01\/Koen-ikke-afgoerende.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-3136 size-full\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2021\/01\/Koen-ikke-afgoerende.jpg\" alt=\"\" width=\"1250\" height=\"1250\" \/><\/a><\/p>\n<p><em>Nakuna Helsinki<\/em><br \/>\n<em>Rituals L\u2019\u00c9clat<\/em><br \/>\n<em>Zarkoperfume The Lawyer<\/em><\/p>\n<p><strong><u>Dufte og krystaller<br \/>\n<\/u><\/strong>Vi har set det tidligere fra bl.a. Aveda og Just Pure. Charlotte Birchow har taget tanken op med sine Active by Charlotte dufte \u2013 fem versioner, hvor hver duft er knyttet til en bestemt krystal \u2013 og dermed til dens energi. Hvormed vi r\u00e6kker h\u00e5nden over mod det spirituelle univers. \u201dDu b\u00e6rer den duft, der giver dig den f\u00f8lelse, du har brug for lige nu,\u201d vejleder Charlotte Birchow.<\/p>\n<p><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2021\/01\/Dufte-og-krystaller.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-3137 size-full\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2021\/01\/Dufte-og-krystaller.jpg\" alt=\"\" width=\"1250\" height=\"1250\" \/><\/a><\/p>\n<p><em>Active by Charlotte 01 Passion &amp; Creativity<\/em><br \/>\n<em>Active by Charlotte 02 Love &amp; Happiness<\/em><br \/>\n<em>Active by Charlotte 03 Wealth &amp; Success<\/em><br \/>\n<em>Active by Charlotte 04 Sleep &amp; Silence<\/em><br \/>\n<em>Active by Charlotte 05 Power &amp; Energy<\/em><\/p>\n<p><em>L\u00e6s videre i del 5:6 i morgen, hvor vi har talt med Est\u00e9e Lauders brand manager for Jo Malone, Tom Ford, Le Labo og Aramis Designer Fragrances, Alexandre Thirion.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 var \u00e5ret, hvor meget gik anderledes end planlagt \u2013 lanceringer blev udsat p\u00e5 grund af coronaen, som i sit k\u00f8lvand har bragt \u00e6ndrede indk\u00f8bs- og forbrugsm\u00f8nstre, der vil pr\u00e6ge tiden frem. Men hvor stor en rolle spiller parfume overhovedet, hvis vi bare skal holde os hjemme det meste af tiden? Artikel fra Fagbladet Kosmetik [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3168,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[651,652,620,653,654,31,655,656,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comfort-dufte i corona-tider, del 4:6 - Fagbladet Kosmetik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compellerawesome.dk\/kosmetik\/comfort-dufte-i-corona-tider-del-46\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comfort-dufte i corona-tider, del 4:6 - Fagbladet Kosmetik\" \/>\n<meta property=\"og:description\" content=\"2020 var \u00e5ret, hvor meget gik anderledes end planlagt \u2013 lanceringer blev udsat p\u00e5 grund af coronaen, som i sit k\u00f8lvand har bragt \u00e6ndrede indk\u00f8bs- og forbrugsm\u00f8nstre, der vil pr\u00e6ge tiden frem. 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