{"id":4144,"date":"2021-10-29T13:51:42","date_gmt":"2021-10-29T12:51:42","guid":{"rendered":"https:\/\/fagbladetkosmetik.dk\/?p=4144"},"modified":"2021-10-29T13:51:42","modified_gmt":"2021-10-29T12:51:42","slug":"hvorfor-afbryder-kunden-netkoebet","status":"publish","type":"post","link":"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/","title":{"rendered":"Hvorfor afbryder kunden netk\u00f8bet?"},"content":{"rendered":"<p>Dansk Erhvervs E-handelsanalyse (september) viser, at de tre prim\u00e6re \u00e5rsager til, at kunderne dropper ellers planlagte k\u00f8b p\u00e5 nettet er: For dyr fragt, brug for bet\u00e6nkningstid samt at varen kunne findes billigere andetsteds. Men ogs\u00e5 tekniske fejl og afbrydelser i forbindelse med betaling f\u00e5r en del til at afbryde k\u00f8bet, og det skyldes formentlig de nye SCA-regler (Strong Customer Authentication).<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.danskerhverv.dk\/contentassets\/63d92f0f0bd34c3b8c8470f98fa2c9ba\/fragt-TUF1TkdOQi9jY0Q3WmFET3pZVXZ2M3hXQytVPQ2.png\" alt=\"\" width=\"684\" height=\"555\" \/><\/p>\n<p style=\"text-align: center;\"><em>Kilde: Danske Erhvervs E-handelsanalyse sept. 2021<\/em><\/p>\n<p>De kunder, der handler mindst en gang om m\u00e5neden er mere tilb\u00f8jelige til at afbryde k\u00f8bet end de, som handler sj\u00e6ldnere. Analysen viser ogs\u00e5, at fragtprisen har markant st\u00f8rre betydning for b\u00f8rnefamilierne end for pensionster, mens de unge g\u00e5r mere op i varens pris.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.danskerhverv.dk\/contentassets\/63d92f0f0bd34c3b8c8470f98fa2c9ba\/hyppige-handlere-c0pZQUp0ZzZRRzZlSUMyWkNsemY0RkhKK0tNPQ2.png\" alt=\"\" width=\"740\" height=\"548\" \/><\/p>\n<p style=\"text-align: center;\"><em>Kilde: Danske Erhvervs E-handelsanalyse sept. 2021<\/em><\/p>\n<p>Andre ting, der skr\u00e6mmer kunder v\u00e6k fra netbutikkerne er bl.a. d\u00e5rligt sprog, manglende kontaktoplysninger og for d\u00e5rlige produktbeskrivelser og produktbilleder:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.danskerhverv.dk\/contentassets\/63d92f0f0bd34c3b8c8470f98fa2c9ba\/fravalg-RUZKOGlOajkvQkhMZkNQOHUza3I1eUZIc1NZPQ2.png\" alt=\"\" width=\"835\" height=\"622\" \/><\/p>\n<p style=\"text-align: center;\"><em>Kilde: Danske Erhvervs E-handelsanalyse sept. 2021<\/em><\/p>\n<p>S\u00e5 det gode r\u00e5d m\u00e5 v\u00e6re: l\u00e6s korrektur p\u00e5 din webshop, og s\u00f8rg for at v\u00e6re til at komme i kontakt med. Ellers mister du kunder.<\/p>\n<p>Se mere p\u00e5 Dansk Erhvervs <a href=\"https:\/\/www.danskerhverv.dk\/presse-og-nyheder\/nyheder\/2021\/oktober\/e-handelsanalysen-dyr-fragt-er-netbutikkernes-konverteringsfjende-nr.-1\/\" target=\"_blank\" rel=\"noopener\">hjemmeside<\/a>.<\/p>\n<p style=\"text-align: center;\">*****<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dansk Erhvervs E-handelsanalyse (september) viser, at de tre prim\u00e6re \u00e5rsager til, at kunderne dropper ellers planlagte k\u00f8b p\u00e5 nettet er: For dyr fragt, brug for bet\u00e6nkningstid samt at varen kunne findes billigere andetsteds. Men ogs\u00e5 tekniske fejl og afbrydelser i forbindelse med betaling f\u00e5r en del til at afbryde k\u00f8bet, og det skyldes formentlig de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[510,690,35,931],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hvorfor afbryder kunden netk\u00f8bet? - Fagbladet Kosmetik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvorfor afbryder kunden netk\u00f8bet? - Fagbladet Kosmetik\" \/>\n<meta property=\"og:description\" content=\"Dansk Erhvervs E-handelsanalyse (september) viser, at de tre prim\u00e6re \u00e5rsager til, at kunderne dropper ellers planlagte k\u00f8b p\u00e5 nettet er: For dyr fragt, brug for bet\u00e6nkningstid samt at varen kunne findes billigere andetsteds. Men ogs\u00e5 tekniske fejl og afbrydelser i forbindelse med betaling f\u00e5r en del til at afbryde k\u00f8bet, og det skyldes formentlig de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/\" \/>\n<meta property=\"og:site_name\" content=\"Fagbladet Kosmetik\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-29T12:51:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.danskerhverv.dk\/contentassets\/63d92f0f0bd34c3b8c8470f98fa2c9ba\/fragt-TUF1TkdOQi9jY0Q3WmFET3pZVXZ2M3hXQytVPQ2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beautynews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/compellerawesome.dk\/kosmetik\/#website\",\"url\":\"https:\/\/compellerawesome.dk\/kosmetik\/\",\"name\":\"Fagbladet Kosmetik\",\"description\":\"Beautynews Kosmetik\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/compellerawesome.dk\/kosmetik\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"da-DK\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/#primaryimage\",\"inLanguage\":\"da-DK\",\"url\":\"https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2021\/10\/online-shopping.jpg\",\"contentUrl\":\"https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2021\/10\/online-shopping.jpg\",\"width\":800,\"height\":533},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/#webpage\",\"url\":\"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/\",\"name\":\"Hvorfor afbryder kunden netk\u00f8bet? - Fagbladet Kosmetik\",\"isPartOf\":{\"@id\":\"https:\/\/compellerawesome.dk\/kosmetik\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/#primaryimage\"},\"datePublished\":\"2021-10-29T12:51:42+00:00\",\"dateModified\":\"2021-10-29T12:51:42+00:00\",\"author\":{\"@id\":\"https:\/\/compellerawesome.dk\/kosmetik\/#\/schema\/person\/3f1bc08eefdd63b8e24115e9df62f23a\"},\"breadcrumb\":{\"@id\":\"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\/\/compellerawesome.dk\/kosmetik\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hvorfor afbryder kunden netk\u00f8bet?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/compellerawesome.dk\/kosmetik\/#\/schema\/person\/3f1bc08eefdd63b8e24115e9df62f23a\",\"name\":\"Beautynews\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/compellerawesome.dk\/kosmetik\/#personlogo\",\"inLanguage\":\"da-DK\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c8e618d782cb010e1ef222de1f8bd386?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c8e618d782cb010e1ef222de1f8bd386?s=96&d=mm&r=g\",\"caption\":\"Beautynews\"},\"url\":\"https:\/\/compellerawesome.dk\/kosmetik\/author\/nina\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hvorfor afbryder kunden netk\u00f8bet? - Fagbladet Kosmetik","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/","og_locale":"da_DK","og_type":"article","og_title":"Hvorfor afbryder kunden netk\u00f8bet? - Fagbladet Kosmetik","og_description":"Dansk Erhvervs E-handelsanalyse (september) viser, at de tre prim\u00e6re \u00e5rsager til, at kunderne dropper ellers planlagte k\u00f8b p\u00e5 nettet er: For dyr fragt, brug for bet\u00e6nkningstid samt at varen kunne findes billigere andetsteds. Men ogs\u00e5 tekniske fejl og afbrydelser i forbindelse med betaling f\u00e5r en del til at afbryde k\u00f8bet, og det skyldes formentlig de [&hellip;]","og_url":"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/","og_site_name":"Fagbladet Kosmetik","article_published_time":"2021-10-29T12:51:42+00:00","og_image":[{"url":"https:\/\/www.danskerhverv.dk\/contentassets\/63d92f0f0bd34c3b8c8470f98fa2c9ba\/fragt-TUF1TkdOQi9jY0Q3WmFET3pZVXZ2M3hXQytVPQ2.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Beautynews","Estimeret l\u00e6setid":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/compellerawesome.dk\/kosmetik\/#website","url":"https:\/\/compellerawesome.dk\/kosmetik\/","name":"Fagbladet Kosmetik","description":"Beautynews Kosmetik","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/compellerawesome.dk\/kosmetik\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"da-DK"},{"@type":"ImageObject","@id":"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/#primaryimage","inLanguage":"da-DK","url":"https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2021\/10\/online-shopping.jpg","contentUrl":"https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2021\/10\/online-shopping.jpg","width":800,"height":533},{"@type":"WebPage","@id":"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/#webpage","url":"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/","name":"Hvorfor afbryder kunden netk\u00f8bet? - Fagbladet Kosmetik","isPartOf":{"@id":"https:\/\/compellerawesome.dk\/kosmetik\/#website"},"primaryImageOfPage":{"@id":"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/#primaryimage"},"datePublished":"2021-10-29T12:51:42+00:00","dateModified":"2021-10-29T12:51:42+00:00","author":{"@id":"https:\/\/compellerawesome.dk\/kosmetik\/#\/schema\/person\/3f1bc08eefdd63b8e24115e9df62f23a"},"breadcrumb":{"@id":"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/compellerawesome.dk\/kosmetik\/hvorfor-afbryder-kunden-netkoebet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/compellerawesome.dk\/kosmetik\/"},{"@type":"ListItem","position":2,"name":"Hvorfor afbryder kunden netk\u00f8bet?"}]},{"@type":"Person","@id":"https:\/\/compellerawesome.dk\/kosmetik\/#\/schema\/person\/3f1bc08eefdd63b8e24115e9df62f23a","name":"Beautynews","image":{"@type":"ImageObject","@id":"https:\/\/compellerawesome.dk\/kosmetik\/#personlogo","inLanguage":"da-DK","url":"https:\/\/secure.gravatar.com\/avatar\/c8e618d782cb010e1ef222de1f8bd386?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8e618d782cb010e1ef222de1f8bd386?s=96&d=mm&r=g","caption":"Beautynews"},"url":"https:\/\/compellerawesome.dk\/kosmetik\/author\/nina\/"}]}},"_links":{"self":[{"href":"https:\/\/compellerawesome.dk\/kosmetik\/wp-json\/wp\/v2\/posts\/4144"}],"collection":[{"href":"https:\/\/compellerawesome.dk\/kosmetik\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/compellerawesome.dk\/kosmetik\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/compellerawesome.dk\/kosmetik\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/compellerawesome.dk\/kosmetik\/wp-json\/wp\/v2\/comments?post=4144"}],"version-history":[{"count":0,"href":"https:\/\/compellerawesome.dk\/kosmetik\/wp-json\/wp\/v2\/posts\/4144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/compellerawesome.dk\/kosmetik\/wp-json\/wp\/v2\/media\/4150"}],"wp:attachment":[{"href":"https:\/\/compellerawesome.dk\/kosmetik\/wp-json\/wp\/v2\/media?parent=4144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/compellerawesome.dk\/kosmetik\/wp-json\/wp\/v2\/categories?post=4144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/compellerawesome.dk\/kosmetik\/wp-json\/wp\/v2\/tags?post=4144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}