{"id":3499,"date":"2021-03-18T11:54:58","date_gmt":"2021-03-18T10:54:58","guid":{"rendered":"https:\/\/fagbladetkosmetik.dk\/?p=3499"},"modified":"2021-03-18T11:54:58","modified_gmt":"2021-03-18T10:54:58","slug":"the-body-shop-mest-baeredygtig","status":"publish","type":"post","link":"https:\/\/compellerawesome.dk\/kosmetik\/the-body-shop-mest-baeredygtig\/","title":{"rendered":"The Body Shop mest b\u00e6redygtig"},"content":{"rendered":"

The Body Shop er Danmarks mest b\u00e6redygtige sk\u00f8nhedsm\u00e6rke for tredje \u00e5r i tr\u00e6k, fremg\u00e5r det af den netop offentliggjorte \u00e5rsrapport fra Sustainable Brand Index, der er Europas st\u00f8rste varem\u00e6rkeunders\u00f8gelse om b\u00e6redygtighed.<\/p>\n

“Denne placering er en\u00a0 tillid, som vi tager meget alvorligt, og som vi forvalter med stor respekt. Vores kunder er opm\u00e6rksomme og kyndige, og de holder os konstant p\u00e5 t\u00e6erne. I 2020 har vi arbejdet meget med social b\u00e6redygtighed, vores kommunikation har fokuseret p\u00e5 m\u00e6nd og drenges vold mod kvinder og piger som en modreaktion p\u00e5 den \u00f8gede vold mod kvinder i forbindelse med COVID-19 og selvisolering. For os er det vigtigt at huske, at b\u00e6redygtighed er mange ting,” udtaler Matilda Wiechel, Activism & Communications Manager hos The Body Shop i Sverige og Danmark.<\/p>\n

Sustainable Brand Index er blevet gennemf\u00f8rt hvert \u00e5r siden 2011 med det form\u00e5l at belyse b\u00e6redygtighed, sprede samt \u00f8ge kendskabet om b\u00e6redygtighed. I 2021 er mere en 1.400 varem\u00e6rker p\u00e5 tv\u00e6rs af 34 industrier blevet bed\u00f8mt\u00a0 af mere end 60.000 forbrugere i 8 lande.<\/p>\n

I Danmark er mere end 230 varem\u00e6rker p\u00e5 tv\u00e6rs af 24 industrier blevet unders\u00f8gt, og definitionen af b\u00e6redygtighed er den samme som FNs globale b\u00e6redygtighedsm\u00e5l – SDG, Sustainable Development Goals.<\/p>\n

\"\"<\/p>\n

Beauty-kategorien har v\u00e6ret inkluderet i unders\u00f8gelsen i tre \u00e5r, og The Body Shop er blevet rangeret nummer 1 alle tre gange. I 2021 er The Body Shop nr. 18 p\u00e5 den samlede liste over m\u00e6rker og industrier.<\/p>\n

Top 3 i 2021 ser s\u00e5ledes ud (nummeret viser placering p\u00e5 den samlede liste over m\u00e6rker og industrier):<\/p>\n

\"\"<\/a>
Kilde: Sustainable Brand Index<\/figcaption><\/figure>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Body Shop er Danmarks mest b\u00e6redygtige sk\u00f8nhedsm\u00e6rke for tredje \u00e5r i tr\u00e6k, fremg\u00e5r det af den netop offentliggjorte \u00e5rsrapport fra Sustainable Brand Index, der er Europas st\u00f8rste varem\u00e6rkeunders\u00f8gelse om b\u00e6redygtighed. “Denne placering er en\u00a0 tillid, som vi tager meget alvorligt, og som vi forvalter med stor respekt. Vores kunder er opm\u00e6rksomme og kyndige, og […]<\/p>\n","protected":false},"author":12,"featured_media":4531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,14],"tags":[167,215,761,407,35,322,762,628,763,764],"yoast_head":"\nThe Body Shop mest b\u00e6redygtig - Fagbladet Kosmetik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compellerawesome.dk\/kosmetik\/the-body-shop-mest-baeredygtig\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Body Shop mest b\u00e6redygtig - Fagbladet Kosmetik\" \/>\n<meta property=\"og:description\" content=\"The Body Shop er Danmarks mest b\u00e6redygtige sk\u00f8nhedsm\u00e6rke for tredje \u00e5r i tr\u00e6k, fremg\u00e5r det af den netop offentliggjorte \u00e5rsrapport fra Sustainable Brand Index, der er Europas st\u00f8rste varem\u00e6rkeunders\u00f8gelse om b\u00e6redygtighed. “Denne placering er en\u00a0 tillid, som vi tager meget alvorligt, og som vi forvalter med stor respekt. 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