{"id":2870,"date":"2020-11-30T15:43:26","date_gmt":"2020-11-30T14:43:26","guid":{"rendered":"https:\/\/fagbladetkosmetik.dk\/?p=2870"},"modified":"2020-11-30T15:43:26","modified_gmt":"2020-11-30T14:43:26","slug":"black-friday-salg-steg-20-paa-nettet","status":"publish","type":"post","link":"https:\/\/compellerawesome.dk\/kosmetik\/black-friday-salg-steg-20-paa-nettet\/","title":{"rendered":"Black Friday-salg steg 20% p\u00e5 nettet"},"content":{"rendered":"

En spritny opg\u00f8relse fra Nets med transaktionstal for de 100 st\u00f8rste webshops herhjemme viser, at danskerne har shoppet rekord-meget i Black Friday-ugen. Selvom fredag var mere stille end sidste \u00e5r, steg salget alligevel 20% over ugen.\u00a0<\/strong><\/p>\n

Fra mandag til torsdag registrerede Nets markant flere onlinetransaktioner hos de 100 st\u00f8rste webshops herhjemme. Til geng\u00e6ld slap danskerne gash\u00e5ndtaget en smule fredag, inden l\u00f8rdag og s\u00f8ndag igen satte markante onlinerekorder.<\/p>\n

“Det er tydeligt at se, at danskerne har jagtet tilbud hele ugen. Det er slut med at sidde oppe hele Black Friday-natten p\u00e5 nettet og shoppe l\u00f8s,” siger Natalia Laursen, der er marketingchef hos Nets.<\/p>\n

Is\u00e6r l\u00f8rdag og mandag var ekstra travle med 67 og 61 procent flere onlinetransaktioner sammenlignet med 2019 hos de 100 st\u00f8rste webshops i Danmark.<\/p>\n

“N\u00e5r vi sammenligner hele Black Friday-ugen med sidste \u00e5r, har de st\u00f8rste webshops haft en samlet stigning i deres salg p\u00e5 20%. Vi har simpelthen set stigninger hele ugen, p\u00e5 n\u00e6r fredag, hvilket s\u00e6tter barren h\u00f8jt for n\u00e6ste \u00e5rs Black Week. Det betyder dog ikke, at danskerne ikke shoppede om fredagen, for det gjorde de i d\u00e9n grad. Fredag var den travleste dag med over tre gange s\u00e5 mange onlinek\u00f8b som om mandagen,” siger Natalia Laursen og pointerer: “Jeg er sikker p\u00e5, at mange danskere fik k\u00f8bt deres julegaver hen over weekenden, hvor de havde tid og ro til at klare det hjemme fra sofaen.”<\/p>\n

\"\"<\/a><\/p>\n

Forventninger om rekordsalg indl\u00f8st
\n<\/strong>Nets havde forud for Black Friday f\u00e5et analysevirksomheden YouGov til at sp\u00f8rge 2000 danskere om deres forventninger til Black Friday. Her svarede 52% af danskerne, at de ville k\u00f8be ind til den store shoppeuge – det er rekordmange.<\/p>\n

Samtidig viser unders\u00f8gelsen, at 64% ville bruge de gode tilbud til at k\u00f8be julegaver til familie og venner, og at vi is\u00e6r ville k\u00f8be t\u00f8j, sko, accessories og elektronik.<\/p>\n

Tal for udviklingen i antal transaktioner fra Black Friday-perioden 2019 – 2020 for de 100 st\u00f8rste webshops herhjemme:<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n
Dag:<\/strong><\/td>\nAntal transaktioner 2019 vs. 2020:<\/strong><\/td>\n<\/tr>\n
Mandag<\/td>\n61%<\/td>\n<\/tr>\n
Tirsdag<\/td>\n49%<\/td>\n<\/tr>\n
Onsdag<\/td>\n27%<\/td>\n<\/tr>\n
Torsdag<\/td>\n26%<\/td>\n<\/tr>\n
Fredag<\/td>\n-14%<\/td>\n<\/tr>\n
L\u00f8rdag<\/td>\n67%<\/td>\n<\/tr>\n
S\u00f8ndag<\/td>\n53%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kilde: Nets<\/em><\/p>\n

Det ser s\u00e5ledes ud til, at Black Friday – eller skal vi sige Black Week – nu t\u00e6ller med som en del af julehandelen.<\/p>\n","protected":false},"excerpt":{"rendered":"

En spritny opg\u00f8relse fra Nets med transaktionstal for de 100 st\u00f8rste webshops herhjemme viser, at danskerne har shoppet rekord-meget i Black Friday-ugen. Selvom fredag var mere stille end sidste \u00e5r, steg salget alligevel 20% over ugen.\u00a0 Fra mandag til torsdag registrerede Nets markant flere onlinetransaktioner hos de 100 st\u00f8rste webshops herhjemme. Til geng\u00e6ld slap danskerne […]<\/p>\n","protected":false},"author":12,"featured_media":2873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,14],"tags":[506,541,539,502,540],"yoast_head":"\nBlack Friday-salg steg 20% p\u00e5 nettet - Fagbladet Kosmetik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compellerawesome.dk\/kosmetik\/black-friday-salg-steg-20-paa-nettet\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday-salg steg 20% p\u00e5 nettet - Fagbladet Kosmetik\" \/>\n<meta property=\"og:description\" content=\"En spritny opg\u00f8relse fra Nets med transaktionstal for de 100 st\u00f8rste webshops herhjemme viser, at danskerne har shoppet rekord-meget i Black Friday-ugen. 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