{"id":2803,"date":"2020-11-26T19:55:40","date_gmt":"2020-11-26T18:55:40","guid":{"rendered":"https:\/\/fagbladetkosmetik.dk\/?p=2803"},"modified":"2020-11-26T19:55:40","modified_gmt":"2020-11-26T18:55:40","slug":"branchestatistikken-1-halvaar-2020","status":"publish","type":"post","link":"https:\/\/compellerawesome.dk\/kosmetik\/branchestatistikken-1-halvaar-2020\/","title":{"rendered":"Branchestatistikken 1. halv\u00e5r 2020"},"content":{"rendered":"<p><strong>F\u00f8rste halv\u00e5r 2020 blev et halv\u00e5r, vi aldrig har oplevet f\u00f8r.<\/strong><\/p>\n<p>Halv\u00e5ret blev et udfordrende halv\u00e5r i detailhandlen, lige som man har set det overalt i verden. Covid-19 pandemien holdt sit indtog i starten af halv\u00e5ret, spredte sig, fyldte det meste, og Danmark lukkede ned. Det fik \u00f8konomiske konsekvenser for rigtig mange, og derfor ser vi ogs\u00e5 en nedgang i de fleste kategorier.<\/p>\n<p>Vi ser heldigvis en stigning p\u00e5 &#8216;hudpleje kvinder&#8217;-kategorien. Det er en taknemmelig kategori i b\u00e5de opgangs- og nedgangstider. Forbrugeren stopper ikke med at pleje sin hud, og har muligvis haft endnu mere tid til det p\u00e5 grund af Corona-situationen.<\/p>\n<p>&#8216;Makeup&#8217; er en st\u00f8rre udfordring. Det har v\u00e6ret sv\u00e6rt med testers i butikkerne p\u00e5 grund af Covic-19. Mange testere har v\u00e6ret d\u00e6kket til, og personalet undlod at l\u00e6gge makeup p\u00e5 forbrugerne i butikkerne i 1. halv\u00e5r. En anden grund til nedgangen kan v\u00e6re, at det er et faktum, at mange har arbejdet hjemmefra og ikke i samme grad har haft behov for denne kategori.<\/p>\n<p>Vi afslutter snart 2. halv\u00e5r af 2020, og vi forventer os meget af b\u00e5de Black Friday og julesalget, men forventer ogs\u00e5 at det vil v\u00e6re online-handlen, som f\u00e5r fokus frem for det fysiske salg i butik, p\u00e5 grund af restriktionerne, som p\u00e5 nuv\u00e6rende tidspunkt ser ud til at vare \u00e5ret ud.<\/p>\n<p><em>Statistikken er indsamlet og bearbejdet af Kosmetik- og hygiejnebranchen.<\/em><br \/>\n<em>Kommenteret af Jenny Lundgren,<\/em> <em>Head of Skincare at Scandinavian Cosmetics and Country Manager Scandinavian Cosmetics A\/S Danmark<\/em><\/p>\n<p><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik8-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-3349 size-medium\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik8-1-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik7-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-3348 size-full\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik7-1.jpg\" alt=\"\" width=\"301\" height=\"225\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik6-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-3347 size-full\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik6-1.jpg\" alt=\"\" width=\"300\" height=\"226\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik5-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-3346 size-full\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik5-1.jpg\" alt=\"\" width=\"301\" height=\"227\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik4-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-3345 size-medium\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik4-1-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik3-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-3344 size-full\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik3-1.jpg\" alt=\"\" width=\"301\" height=\"222\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-medium wp-image-2821 aligncenter\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik2-270x300.jpg\" alt=\"\" width=\"270\" height=\"300\" srcset=\"https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2020\/11\/Branchestatistik2-270x300.jpg 270w, https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2020\/11\/Branchestatistik2-135x150.jpg 135w, https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2020\/11\/Branchestatistik2.jpg 297w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"size-medium wp-image-2820 aligncenter\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik1-273x300.jpg\" alt=\"\" width=\"273\" height=\"300\" srcset=\"https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2020\/11\/Branchestatistik1-273x300.jpg 273w, https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2020\/11\/Branchestatistik1-137x150.jpg 137w, https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2020\/11\/Branchestatistik1.jpg 299w\" sizes=\"(max-width: 273px) 100vw, 273px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Kilde: Kosmetik- &amp; hygiejnebranchen<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00f8rste halv\u00e5r 2020 blev et halv\u00e5r, vi aldrig har oplevet f\u00f8r. Halv\u00e5ret blev et udfordrende halv\u00e5r i detailhandlen, lige som man har set det overalt i verden. Covid-19 pandemien holdt sit indtog i starten af halv\u00e5ret, spredte sig, fyldte det meste, og Danmark lukkede ned. Det fik \u00f8konomiske konsekvenser for rigtig mange, og derfor ser [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[33,292,527,526,134,35,438],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branchestatistikken 1. halv\u00e5r 2020 - Fagbladet Kosmetik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compellerawesome.dk\/kosmetik\/branchestatistikken-1-halvaar-2020\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branchestatistikken 1. halv\u00e5r 2020 - Fagbladet Kosmetik\" \/>\n<meta property=\"og:description\" content=\"F\u00f8rste halv\u00e5r 2020 blev et halv\u00e5r, vi aldrig har oplevet f\u00f8r. Halv\u00e5ret blev et udfordrende halv\u00e5r i detailhandlen, lige som man har set det overalt i verden. Covid-19 pandemien holdt sit indtog i starten af halv\u00e5ret, spredte sig, fyldte det meste, og Danmark lukkede ned. Det fik \u00f8konomiske konsekvenser for rigtig mange, og derfor ser [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/compellerawesome.dk\/kosmetik\/branchestatistikken-1-halvaar-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Fagbladet Kosmetik\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T18:55:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2020\/11\/Branchestatistik8-1-300x225.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nina H. 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