{"id":2732,"date":"2020-11-10T20:36:29","date_gmt":"2020-11-10T19:36:29","guid":{"rendered":"https:\/\/fagbladetkosmetik.dk\/?p=2732"},"modified":"2020-11-10T20:36:29","modified_gmt":"2020-11-10T19:36:29","slug":"nicehair-vil-omsaette-for-1-mia-kr","status":"publish","type":"post","link":"https:\/\/compellerawesome.dk\/kosmetik\/nicehair-vil-omsaette-for-1-mia-kr\/","title":{"rendered":"NiceHair vil oms\u00e6tte for 1 mia. kr."},"content":{"rendered":"<p><strong>NiceHair, der i 2016 fik Egmont i ejerkredsen, forventer at lande et to-cifret millionoverskud for f\u00f8rste gang i seks \u00e5r. Nu er m\u00e5let at oms\u00e6tte for 1. mia. i 2025.<\/strong><\/p>\n<p>Beauty-onlineshoppen NiceHair fra Esbjerg har mere end fordoblet toplinjen p\u00e5 fire \u00e5r. Og 2020 tegner til at blive websboppens bedste regnskabs\u00e5r nogensinde med en oms\u00e6tning p\u00e5 over 320 mio. kr. og et to-cifret millionoverskud.<\/p>\n<p>If\u00f8lge stifter og adm. direkt\u00f8r, Tonny Nielsen Bruun, har NiceHair kunnet vokse i et presset marked, mens de st\u00f8rste i branchen har haft fokus p\u00e5 at f\u00e5 de fysiske butikker til at v\u00e6re l\u00f8nsomme. &#8220;Det har vist sig at v\u00e6re smart i den her branche at v\u00e6re 100 procent digitale. Hvor vores konkurrenter har holdt fast i en anden struktur med fysiske butikker gennem lang tid, har der v\u00e6ret plads til, at online-spillere som os kunne buldre afsted. Men jeg kan se, at flere af de store har bem\u00e6rket vores v\u00e6kst og lader sig kraftigt inspirere af os,&#8221; siger Tommy Nielsen Bruun, og forts\u00e6tter:<\/p>\n<p>&#8220;Markedsanalysen lige nu siger, at danskerne har hungret efter forandring i et marked med f\u00e5, store akt\u00f8rer. Vi omsatte for 150 mio. kr. i 2016. I \u00e5r passerer vi 320 mio. Det er udtryk for, at der er plads til en spiller mere, som kan udfordre de store, fordi vi har enormt fokus p\u00e5 udbud, service og selvf\u00f8lgelig skarpe priser.&#8221;<\/p>\n<p><strong>N\u00e6ste m\u00e5l er oms\u00e6tning p\u00e5 1 mio. kr. i 2025<\/strong><\/p>\n<p>I 2015 slankede NiceHair sit varesortiment og lagde en aggressiv v\u00e6kst-strategi kaldet &#8220;Back to Beauty&#8221;. Virksomheden skal v\u00e6re bedst i beauty, som det hedder. Det indeb\u00e6rer alt fra varesortiment og r\u00e5dgivning til levering og ikke mindst skarpe priser. Samtidig indf\u00f8rte man et nyt it-system i 2018 for at binde hele v\u00e6rdik\u00e6den bedre sammen.<\/p>\n<p>Det har siden medf\u00f8rt en \u00e5rlig v\u00e6kst p\u00e5 ca. 20 procent. &#8220;Vi forts\u00e6tter med at vokse og er positive omkring fremtiden,&#8221; siger Tonny Nielsen Bruun.<\/p>\n<p>Nicehair.dk er med 150 medarbejdere og op mod 50.000 afsendte pakker hver m\u00e5ned en af Danmarks st\u00f8rste onlineforhandlere af sk\u00f8nhedsprodukter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NiceHair, der i 2016 fik Egmont i ejerkredsen, forventer at lande et to-cifret millionoverskud for f\u00f8rste gang i seks \u00e5r. Nu er m\u00e5let at oms\u00e6tte for 1. mia. i 2025. Beauty-onlineshoppen NiceHair fra Esbjerg har mere end fordoblet toplinjen p\u00e5 fire \u00e5r. Og 2020 tegner til at blive websboppens bedste regnskabs\u00e5r nogensinde med en oms\u00e6tning [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,14],"tags":[505,503,500,501,502,504],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NiceHair vil oms\u00e6tte for 1 mia. kr. - Fagbladet Kosmetik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compellerawesome.dk\/kosmetik\/nicehair-vil-omsaette-for-1-mia-kr\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NiceHair vil oms\u00e6tte for 1 mia. kr. - Fagbladet Kosmetik\" \/>\n<meta property=\"og:description\" content=\"NiceHair, der i 2016 fik Egmont i ejerkredsen, forventer at lande et to-cifret millionoverskud for f\u00f8rste gang i seks \u00e5r. Nu er m\u00e5let at oms\u00e6tte for 1. mia. i 2025. Beauty-onlineshoppen NiceHair fra Esbjerg har mere end fordoblet toplinjen p\u00e5 fire \u00e5r. Og 2020 tegner til at blive websboppens bedste regnskabs\u00e5r nogensinde med en oms\u00e6tning [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/compellerawesome.dk\/kosmetik\/nicehair-vil-omsaette-for-1-mia-kr\/\" \/>\n<meta property=\"og:site_name\" content=\"Fagbladet Kosmetik\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-10T19:36:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nina H. 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