{"id":1597,"date":"2019-10-21T11:17:41","date_gmt":"2019-10-21T11:17:41","guid":{"rendered":"https:\/\/fagbladetkosmetik.dk\/?p=1597"},"modified":"2019-10-21T11:17:41","modified_gmt":"2019-10-21T11:17:41","slug":"norske-cosmetic-group-konkurs","status":"publish","type":"post","link":"https:\/\/compellerawesome.dk\/kosmetik\/norske-cosmetic-group-konkurs\/","title":{"rendered":"Norske Cosmetic Group konkurs"},"content":{"rendered":"<p><strong>Selskabet bag de to norske parfumeri-k\u00e6der VITA og Loco er i dag g\u00e5et KONKURS.<\/strong><\/p>\n<p>Konkursen af s\u00e5 stor en k\u00e6de i den norske detailhandel kan f\u00e5 betydning for de danske kosmetikvirksomheder, der er leverand\u00f8rer til det norske marked, vurderer Nina H. Kluge, ansv. redakt\u00f8r p\u00e5 Fagbladet Kosmetik.<\/p>\n<p>Konkursen rammer driften af 207 franchisedrevne VITA-butikker over hele Norge med i alt 1.000 ansatte, skriver selskabet i en pressemeddelelse. Endvidere rammes selskabets 23 selvejede Loco-butikker samt 300 ansatte\u00a0 p\u00e5 selskabets hovedkontor i Oslo og selskabets logistikvirksomhed i Mj\u00f8ndalen.<\/p>\n<p>Cosmetic Group skriver i en pressemeddelelse i dag, at detailhandlen i Norge er i \u00e6ndring, og kosmetikk\u00e6derne VITA og Loco har oplevet svagere v\u00e6kst og faldende l\u00f8nsomhed. Kristina Johansson indtr\u00e5dte som CEO i Cosmetic Group i efter\u00e5ret 2018, og begrunder konkursbeg\u00e6ringen s\u00e5ledes:<\/p>\n<p><em>&#8220;Detailhandlen og kosmetikbranchen er p\u00e5virket af \u00e6ndrede kundebehov og \u00f8get konkurrence fra e-handel og lavprisk\u00e6der. Det sidste \u00e5r har vi repositioneret VITA, etableret lavpriskonceptet Loco samt intensiveret satsningen p\u00e5 nethandel og digitalisering. Hele organisationen har arbejdet intensivt for at vende udviklingen, men nu m\u00e5 vi desv\u00e6rre konstatere, at vi ikke fik det til at lykkes i tide. Store omstillingsprocesser er kapital- og tidskr\u00e6vende. N\u00e5r markedskr\u00e6fterne tilmed arbejder imod os, er det vanskeligt at f\u00e5 det til at lykkes.&#8221;<\/em><\/p>\n<p>I l\u00f8bet af 2019 er likviditeten i selskabet blevet strammere, og der er blevet tilf\u00f8rt kapital undervejs. Ledelsen og bestyrelsen har arbejdet med forskellige redningsmodeller, men igen har f\u00f8rt til noget. Bestyrelsen har nu konkluderet, at foruds\u00e6tningerne for videre drift ikke l\u00e6ngere er til stede. Bestyrelsen h\u00e5ber, at der kan v\u00e6re grundlag og interesse for, at hele eller dele af virksomheden kan drives videre efter konkursen.<\/p>\n<p><strong>Om VITA<br \/>\n<\/strong>VITA er Norges st\u00f8rste k\u00e6de inden for sk\u00f8nhed og velv\u00e6re og har i dag 207 butikker fordelt over hele Norge med omkring 1.000 ansatte og en samlet oms\u00e6tning p\u00e5 NOK 1,2 mia. Den f\u00f8rste VITA-butik \u00e5bnede i Oslo i 1981. VITA ejes af Cosmetic Group AS.<\/p>\n<p><strong>Om Loco<\/strong><br \/>\nLoco er en nystartet k\u00e6de med kosmetik- og plejeprodukter til lave priser. K\u00e6den har en oms\u00e6tning p\u00e5 NOK 120 mio. Loco ejes af Cosmetic Group AS.<\/p>\n<p><strong>Om Cosmetic Group AS<\/strong><br \/>\nCocmetic Group AS ejes af det norske selskab FSN Caital IV (60%) og NorgesGruppen Retail AS (40%) og havde i 2018 en oms\u00e6tning p\u00e5 NOK 1,35 mia.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selskabet bag de to norske parfumeri-k\u00e6der VITA og Loco er i dag g\u00e5et KONKURS. Konkursen af s\u00e5 stor en k\u00e6de i den norske detailhandel kan f\u00e5 betydning for de danske kosmetikvirksomheder, der er leverand\u00f8rer til det norske marked, vurderer Nina H. Kluge, ansv. redakt\u00f8r p\u00e5 Fagbladet Kosmetik. Konkursen rammer driften af 207 franchisedrevne VITA-butikker over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,14],"tags":[278,277],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Norske Cosmetic Group konkurs - Fagbladet Kosmetik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compellerawesome.dk\/kosmetik\/norske-cosmetic-group-konkurs\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norske Cosmetic Group konkurs - Fagbladet Kosmetik\" \/>\n<meta property=\"og:description\" content=\"Selskabet bag de to norske parfumeri-k\u00e6der VITA og Loco er i dag g\u00e5et KONKURS. 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