{"id":1553,"date":"2019-10-11T16:31:36","date_gmt":"2019-10-11T16:31:36","guid":{"rendered":"https:\/\/fagbladetkosmetik.dk\/?p=1553"},"modified":"2019-10-11T16:31:36","modified_gmt":"2019-10-11T16:31:36","slug":"den-foerste-pap-baserede-tube-til-kosmetik-har-set-dagens-lys","status":"publish","type":"post","link":"https:\/\/compellerawesome.dk\/kosmetik\/den-foerste-pap-baserede-tube-til-kosmetik-har-set-dagens-lys\/","title":{"rendered":"Den f\u00f8rste pap-baserede tube til kosmetik har set dagens lys"},"content":{"rendered":"

L’Or\u00e9al og emballageproducenten Alb\u00e9a har i samarbejde udviklet en ny paptube til kosmetiske produkter, hvor det meste af plastikken er erstattet af bio-baseret og certificeret papirlignende materiale. Dens milj\u00f8m\u00e6ssige aftryk er ved at blive vurderet via en livscyklus-analyse. Den nye emballage lanceres inden l\u00e6nge, og produktionen er planlagt til at starte i 2020.<\/p>\n

Certificeret papir<\/strong>
\nPhilippe Thuvien, Vice-President for Emballage og Udvikling hos L’Or\u00e9al forklarer: “Siden 2007 har vi konstant forbedret vores emballagers milj\u00f8m\u00e6ssige fodaftryk. I dag g\u00e5r vi et skridt videre og lancerer en helt ny teknologi baseret p\u00e5 certificeret papir. Ved at arbejde t\u00e6t sammen med Alb\u00e9a om at udvikle denne banebrydende innovation vil vi skabe en ny papir-baseret tube til kosmetik. Vi regner med at lancere de f\u00f8rste hudplejeprodukter i denne tube i anden halvdel af 2020. L’Or\u00e9al har forpligtet sig til at forbedre sin emballages milj\u00f8m\u00e6ssige og sociale profil med 100% pr. 2020. Denne innovative, alternative l\u00f8sning er et vigtigt led i denne strategi.”<\/p>\n

Cirkul\u00e6re emballager p\u00e5 beauty-markedet<\/strong>
\nOg Alb\u00e9as Vice-President, CSR, Innovation & Marketing, Gilles Swyngedauw, tilf\u00f8jer: “Alb\u00e9as engagement i b\u00e6redygtighed g\u00e5r 15 \u00e5r tilbage og udm\u00f8nter sig i en bred vifte af ansvarlig emballage. Vores ambition i dag er at komme endnu hurtigere med innovative, ansvarlige l\u00f8sninger ved at turde bryde vaner og sigte efter egentlige gennembrud. Det er kun via samarbejde med vores kunder og forretningspartnere, at vi kan opfinde sikre, cirkul\u00e6re emballager med minimum milj\u00f8m\u00e6ssig p\u00e5virkning, som beauty-markedet eftersp\u00f8rger. Partnerskabet med L’Or\u00e9al med innovation for \u00f8je er udtryk for begge virksomheders ambition og m\u00e5ls\u00e6tning.”<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

L’Or\u00e9al og emballageproducenten Alb\u00e9a har i samarbejde udviklet en ny paptube til kosmetiske produkter, hvor det meste af plastikken er erstattet af bio-baseret og certificeret papirlignende materiale. Dens milj\u00f8m\u00e6ssige aftryk er ved at blive vurderet via en livscyklus-analyse. Den nye emballage lanceres inden l\u00e6nge, og produktionen er planlagt til at starte i 2020. Certificeret papir […]<\/p>\n","protected":false},"author":2,"featured_media":1554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,14],"tags":[215,213,212,272,76],"yoast_head":"\nDen f\u00f8rste pap-baserede tube til kosmetik har set dagens lys - Fagbladet Kosmetik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compellerawesome.dk\/kosmetik\/den-foerste-pap-baserede-tube-til-kosmetik-har-set-dagens-lys\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Den f\u00f8rste pap-baserede tube til kosmetik har set dagens lys - Fagbladet Kosmetik\" \/>\n<meta property=\"og:description\" content=\"L’Or\u00e9al og emballageproducenten Alb\u00e9a har i samarbejde udviklet en ny paptube til kosmetiske produkter, hvor det meste af plastikken er erstattet af bio-baseret og certificeret papirlignende materiale. 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