{"id":1353,"date":"2019-05-28T11:59:04","date_gmt":"2019-05-28T11:59:04","guid":{"rendered":"https:\/\/fagbladetkosmetik.dk\/?p=1353"},"modified":"2019-05-28T11:59:04","modified_gmt":"2019-05-28T11:59:04","slug":"matas-koeber-nilens-jord","status":"publish","type":"post","link":"https:\/\/compellerawesome.dk\/kosmetik\/matas-koeber-nilens-jord\/","title":{"rendered":"Matas k\u00f8ber Nilens Jord"},"content":{"rendered":"<p>Matas-koncernen har i dag indg\u00e5et aftale om k\u00f8b af 100% af aktierne i Kosmolet A\/S, som er firmaet bag makeupm\u00e6rket Nilens Jord. Gregers Wedell-Wedellsborg, administrerende direkt\u00f8r i Matas A\/S, udtaler i en pressemeddelelse i dag:<\/p>\n<p>&#8220;Nilens Jord og Matas har haft et t\u00e6t og frugtbart samarbejde gennem tre \u00e5rtier. Da vi h\u00f8rte, at virksomheden stod over for et generationsskifte, s\u00e5 vi muligheden for at g\u00e5 sammen med holdet hos Nilens Jord om at g\u00f8re et af danskernes absolutte favorit-makeupm\u00e6rker endnu st\u00e6rkere.&#8221;<\/p>\n<p>Nilens Jord er det mest efterspurgte makeup-m\u00e6rke i Matas. S\u00e6rligt inden for det seneste \u00e5rti har de danske forbrugere taget de meget allergivenlige produkter til sig. Virksomheden har udm\u00e6rket sig ved kontinuerlig v\u00e6kst og produktudvikling, hvilket blandt andet bet\u00f8d, at Nilens Jord i \u00e5r vandt en Danish Beauty Award for verdens f\u00f8rste AllergyCertified l\u00e6bestift.<\/p>\n<p>&#8220;Med k\u00f8bet af Nilens Jord tilf\u00f8jer vi det bedst s\u00e6lgende makeupm\u00e6rke til vores portef\u00f8lje af egne brands. Ved at g\u00e5 t\u00e6ttere sammen kan vi de kommende \u00e5r skrue op for produktudviklingen og udvide b\u00e5de udvalg og tilg\u00e6ngelighed. Vi f\u00e5r samtidig en fremgangsrig virksomhed med en sund \u00f8konomi, gode udviklingsmuligheder og en kompetent organisation ind i familien,&#8221; siger Gregers Wedell-Wedellsborg.<\/p>\n<p>Nilens Jord blev grundlagt i 1982 af danske Lars Jacobsson, der har bygget virksomheden sammen med sin kone Berit. Parret har de seneste \u00e5r forberedt et generationsskifte og deltager i dag kun i bestyrelsesarbejdet. Selskabet bag Nilens Jord, Kosmolet A\/S, bliver en del af Matas-koncernen, men forts\u00e6tter med at blive drevet som selvst\u00e6ndig virksomhed med adresse i Farum.<\/p>\n<p>&#8220;Min kone og jeg har vurderet, at tiden var inde til et generationsskifte. Matas og Nilens Jord har haft et t\u00e6t samarbejde siden starten af 1990&#8217;erne, og jeg kunne ikke forestille mig en bedre virksomhed at overlade vores livsv\u00e6rk til,&#8221; siger grundl\u00e6gger og direkt\u00f8r Lars Jacobsson.<\/p>\n<p>Matas betaler 135 mio. kr. for virksomheden. Stifteren f\u00e5r derudover 10 mio. kr. i Matas-aktier, samt mulighed for at opn\u00e5 en earn-out p\u00e5 yderligere 20 mio. kr. Handlen er betinget af en bekr\u00e6ftende due diligence, som forventes afsluttet i juni m\u00e5ned.<\/p>\n<p>K\u00f8bet af Nilens Jord er et led i <a href=\"https:\/\/fagbladetkosmetik.dk\/matas-vil-ikke-spare-sig-til-succes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Matas-koncernens strategi &#8220;Et fornyet Matas&#8221;<\/a>. Gennem det seneste \u00e5r har Matas styrket deres onlineforretning, matas.dk, med hurtig levering og Danmarks st\u00f8rste sortiment inden for sk\u00f8nhed og velv\u00e6re. Matas investerer ogs\u00e5 i at forny deres velkendte butikskoncept og har introduceret et nyt Matas Natur-koncept med fokus p\u00e5 naturlig sk\u00f8nhed. I 2018 opk\u00f8bte Matas den danske virksomhed Firtal Group, som bl.a. driver helsebixen.dk og made4men.dk.<\/p>\n<p>Idet Matas allerede i dag markedsf\u00f8rer Nilens Jord, har opk\u00f8bet kun en beskeden effekt p\u00e5 oms\u00e6tningen, men ventes at styrke Matas&#8217; indtjening (m\u00e5lt som EBITDA) med op til 25 mio. kr. \u00e5rligt efter, at intregrationen er gennemf\u00f8rt.<\/p>\n<p>Matas styrker med opk\u00f8bet sin position p\u00e5 det hastigt voksende marked for rene og allergivenlige produkter.<\/p>\n<p><a href=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2019\/05\/Nilens-Jord-LIPSTICK_150.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-1357 size-large\" src=\"https:\/\/fagbladetkosmetik.dk\/wp-content\/uploads\/2019\/05\/Nilens-Jord-LIPSTICK_150-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2019\/05\/Nilens-Jord-LIPSTICK_150-768x1024.jpg 768w, https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2019\/05\/Nilens-Jord-LIPSTICK_150-225x300.jpg 225w, https:\/\/compellerawesome.dk\/kosmetik\/wp-content\/uploads\/2019\/05\/Nilens-Jord-LIPSTICK_150-1080x1440.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matas-koncernen har i dag indg\u00e5et aftale om k\u00f8b af 100% af aktierne i Kosmolet A\/S, som er firmaet bag makeupm\u00e6rket Nilens Jord. Gregers Wedell-Wedellsborg, administrerende direkt\u00f8r i Matas A\/S, udtaler i en pressemeddelelse i dag: &#8220;Nilens Jord og Matas har haft et t\u00e6t og frugtbart samarbejde gennem tre \u00e5rtier. Da vi h\u00f8rte, at virksomheden stod [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1356,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,14],"tags":[47,189,193,209],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Matas k\u00f8ber Nilens Jord - Fagbladet Kosmetik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compellerawesome.dk\/kosmetik\/matas-koeber-nilens-jord\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matas k\u00f8ber Nilens Jord - Fagbladet Kosmetik\" \/>\n<meta property=\"og:description\" content=\"Matas-koncernen har i dag indg\u00e5et aftale om k\u00f8b af 100% af aktierne i Kosmolet A\/S, som er firmaet bag makeupm\u00e6rket Nilens Jord. Gregers Wedell-Wedellsborg, administrerende direkt\u00f8r i Matas A\/S, udtaler i en pressemeddelelse i dag: &#8220;Nilens Jord og Matas har haft et t\u00e6t og frugtbart samarbejde gennem tre \u00e5rtier. 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